Final Project- Implementation Evalution Control

Final Project- Implementation Evalution Control

“Marketing implementation is the process that turns marketing plans into marketing actions in order to accomplish strategic marketing objectives. Whereas marketing planning addresses the what and why of marketing activities, implementation addresses the who, where, when, and how.” (ARMSTRONG, KOTLER, Marketing An Introduction, chapter 2, page 33) Now we have our plan ready to go. We know what the product is. We know how we are going to sell it. We also know where to sell it. However, the questions come. Which domain do we buy? Which server hosting service do we use to handle the flow? Which local chocolate shops do we approach first? What promotions do we push out first? Questions like those can be asked all day long. The list can be endless.

“Many managers think that “doing things right” (implementation) is as important as, or even more important than, “doing the right things” (strategy). The fact is that both are critical to success …still, implementation is difficult—it is often easier to think up good marketing strategies than it is to carry them out.” (ARMSTRONG, KOTLER, Marketing An Introduction, chapter 2, page 33) Talking and drawing on papers are always easier to take actions. We also have to outlines the control that will be using to monitor the sale progress. After we able to answer most or all of the questions, then we can present our product to the world by different stages.