Final Project- Objectives

Final Project- Objectives

“The company needs to turn its mission into detailed supporting objectives for each level of management” (ARMSTRONG, KOTLER, Marketing An Introduction, chapter 2, page 7.). Even though now we have our mission statement: We bring happiness to everyone in the world by giving sweet surprises, but how do we accomplish our goal?

First objective: Bring it out to the world.

There is only one way and simple way to do so: open online store. The business will focus on online sell. Online means lower prices for customers. Online means lower cost to maintain. We can build great customer relationships by online chat, sms, emails, and etc. The strategy which will be using is the Pull Strategy. It is “a promotion strategy that calls for spending a lot on advertising and consumer promotion to induce final consumers to buy the product, creating a demand vacuum that “pulls” the product through the channel” (ARMSTRONG, KOTLER, Marketing An Introduction, chapter 12, page 16). Instead of line shop, the money will mostly use on advertising.

Second objective: Giving sweet surprises.

Let just sum up the product in one sentence: Sweet Nightmares is a box of chocolates which has ten same looking but different tastes chocolates. In order to reach that goal, we will place special order on manufacturers to fit our needs. We will keep our costs low and our qualities high to offer the best online chocolates shopping experience.