Final Project- Promotion

Final Project- Promotion

“Sales promotion is the most short-term of the promotion mix tools. Whereas advertising or personal selling says ‘buy,’ sales promotions say ‘buy now’” (ARMSTRONG, KOTLER, Marketing An Introduction, chapter 13, page 36). Promotion is short-term. The tools that will be used are samples and coupons. If you signed up for the newsletter from the website, you will receive a small sample. Sound great! But wait, it is the most effective way but it is also the most expensive way to promote a product. So the signed up for free sample will last a very short term.

The longer term promoting method is giving out coupons. Each of the people who signed up for newsletter will receive a unique coupon code every month. A coupon will expire in 30 days and it can only be used once. From 15% - 30% off to free shipping, we do it this way for the customers so that they feel unique and special. “Most consumers love coupons. U.S. package-goods companies distributed more than 317 billion coupons last year with an average face value of $1.44. Consumers redeemed more than 2.6 billion of them for a total savings of about $3.7 billion” (ARMSTRONG, KOTLER, Marketing An Introduction, chapter 13, page 39). The impact of coupons is huge. And online coupon is even better. Who wouldn’t want to enter a simple code to get free shipping? That is one of our ways to keep customers in a good relationship.