Business Mission Statement: We bring happiness to everyone in the world by giving sweet surprises.
“Mission statements should be market oriented and defined in terms of satisfying basic customer needs. Products and technologies eventually become outdated, but basic market needs may last forever.” (Marketing: An Introduction, Armstrong & Kotler, print page 40) Yes, my product is just chocolate. However, chocolate always brings happiness into peoples’ lives. My product is not just a chocolate or a kind of chocolate; it is a box of chocolates. What is so special about that box of chocolate? One good reason is that: it will give surprises! In a box of ten chocolates, each of them has a different taste and they all look the same. It might be dark chocolate or it might be pepper chocolate! You will never know until you taste it. “Mission statements should be meaningful and specific yet motivating.” (Marketing: An Introduction, Armstrong & Kotler, print page 40) It is meaningful because it wants to bring happiness to everyone. It is specific because it states that it will do it by giving sweet surprises…or chocolates. And it is motivating! Who doesn’t want happiness?
When you buy our chocolates, you buy happiness and surprises.
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