Final Project- Situation or SWOT Analysis

Final Project- Situation or SWOT Analysis

Since the Sweet Nightmares is a new brand. And it will be hard to put it up in line shops when we start. In another words, we will be focusing on online first. It will be mainly an online business at a start.

SWOT analysis (Sweet Nightmares and Online business):

Strengths: Sweet, Cheap, Global reach of business, Purchase price will be less than off line shops, Low cost to maintain the website, Easy to keep in touch with customers by emails, sms, and etc. in order to build a great relationships

Weaknesses: Causes health problems (come on, it is chocolate…), Difficult to manufacture (because our product is a box of chocolates which they all look the same, to reach that goal, we will place order on manufacturers to fit our need), Lack of shop brand recognition (Do you order chocolates from eBay?), Take time to build trusts with customers

Opportunities: target on 16 to 45 age group of customers or the “Generation Y as the "Net Generation," internet users in their twenties do not dominate every aspect of online life. Generation X is the most likely group to bank, shop and look for health information online.” (Sydney Jones, March 12, 2012, http://pewresearch.org/pubs/1093/generations-online), Use SEO to reduce advertising costs

Threats: “Threats are unfavorable external factors or trends that may present challenges to performance” (Marketing: An Introduction, Armstrong & Kotler, print page 55), let put it into simple words: there are other many online websites, which sell chocolates.

Those above conclude all the SWOT analysis. We will be going online since it is cheaper to maintain so we can offer cheaper prices on the chocolates. But we have to do special orders to the chocolate manufacturers (but it is our selling point!). Sweet Nightmares will focus on the Gen Y, the net generation. However, we are not the first one to come up with that idea but we will be the best one!