Final Project- Distribution

Final Project- Distribution

Sweet Nightmares is a brand. It is not the most expensive-high-class chocolate brand but it is a special and unique gift brand. Seriously, if you buy yourself a gift, there will be no surprises. That’s why it is a gift brand. And it cannot compete with the low price chocolate brand because there is always one that has the lower price.

It has to choose its distribution technique carefully. Exclusive distribution is the one of the best way to go. We do that by “giving a limited numbers of dealers the exclusive right to distribute the company’s products in their territories” (ARMSTRONG, KOTLER, Marketing An Introduction, chapter 10, page 26). The product distributes through mainly the local chocolate shops.  People would be able to walk into one of the local chocolate shops to buy our unique Sweet Nightmares products.

“Good-value pricing has involved redesigning existing brands to offer more quality for a given price or the same quality for less” (ARMSTRONG, KOTLER, Marketing An Introduction, chapter 9, page 8). Yes, people can still buy our products online. However, we will team up with most of the local shops to offer even lower prices and no shipping involved. It means that if you walk into the shop, you can get it right away at a cheaper price. And all the local chocolate shops can get our products at the lower price. Customers pay less and get same quality, which also create a win-win-win situation for the brand, customers, and the local shops.