Final Project- Product

Final Project- Product

“Quality has a direct impact on product or service performance; thus, it is closely linked to customer value and satisfaction.” (ARMSTRONG, KOTLER, Marketing An Introduction, chapter 7, page 13.) Product quality is the major tool to position itself in the market. When we talk about product quality, it has two dimensions: level and consistency. Level is the most important key factor to position itself. The Sweet Nightmares is an online chocolate product brand. It is a low-to-middle gift brand. We do that by keep our costs as low as possible. Actually, a box of same looking chocolates can reduce our costs. When it comes to different tastes, we have to place special orders on manufactures. We offer not a box of chocolates but happiness and surprises.

“Beyond quality level, high quality also can mean high levels of quality consistency.” (ARMSTRONG, KOTLER, Marketing An Introduction, chapter 7, page 14.) The Sweet Nightmares will strive for high levels of conformance quality. Since the business has none official line shop, it focuses mainly online. In another words, we have more money for higher quality of the products. The Sweet Nightmares will constantly remind people its own features: ten same looking but different taste of chocolates in a small-fun size gift box, using only the fine chocolates, and fast shipping. And it offers happiness and surprises!