EOC Week 9: Three great mission statements

EOC Week 9: Three great mission statements

1. Todd Cecil -- My Mission Statement is to provide the consumer with a tasteful way to gain the energy and health they once had as a child, and lead the energy supplement industry with a youthful approach of the product.

“A statement of the organization’s purpose—what it wants to accomplish in the larger environment.” (Armstrong & Kotler, Marketing pg, 5)

From his blog, he stats he will be doing that “by [his] kid-like approach to the Rocket Boosters.” It is like saying he will be using a youthful approach. As for a larger environment, he wants everyone to have what he or she once had as a child, the pure happiness. And he clearly states that from his mission statement.

2. Fernandez-Maldonado, Jose F. -- Choco-Nachos Mission Statement: "We give families the opportunity to taste a delicious blend of natural flavors that everyone and anyone from all ages can enjoy. "

In his mission statement, he is bringing in the “families.” Since a mission statement is more toward the public and public is made up of different families. He makes a good and smart choice. And by using words like natural, delicious, and anyone from all ages can enjoy make it even friendlier to approach.

            3. Javier Garcia -- My Mission Statement for Mighty Beer is to: Deliver a rich and exotic way of drinking!

Rick and exotic way of drinking?! That already gets my attention right a way. It is a simple and strong mission statement. “[Mission statements] have largely devolved into fat-headed jargon. Almost no one can figure out what they mean." (Armstrong/Kotler, Marketing: An Introduction, page 40.) He says rich and exotic but he doesn’t say it is a beer or how he is going to combine those two. He creates a smart and interesting mission statement.