EOC: Week 10: What are the benefits vs. the features?

EOC: Week 10: What are the benefits vs. the features?

Feature and benefit are not the same! Most small business starts up without knowing how important those are. Some may not be able to tell the difference. They often start off by doing what they good at or/and like to do. Or worst, they assume, they think the customers will buy their products and services because they were told to do so.

What is a feature? “Features are usually easy to detect and describe, product benefits can be trickier because they are often intangible. The most compelling product benefits are those that provide emotional or financial rewards.” (http://www.smallbusinessnotes.com/marketing-your-business/product.html) The Sweet Nightmares features are: ten different taste of chocolates in a small-fun size gift box, using only the fine chocolates, fast shipping.

However, a benefit is different. “A benefit answers the question "What's in it for me?," meaning the feature provides the customer with something of value to them.” (Laura Clampitt Douglas, Marketing Features Vs. Benefits, http://www.entrepreneur.com/article/34942) Sweet Nightmares doesn’t just offer a box of chocolates. It offers happiness and surprises. Ten chocolates in box and you will never know which flavor each one is until you taste it.  We place special orders on the chocolates manufacturers to ensure using the only fine chocolates for you to enjoy. And of course, fast shipping is the only way to go! We make sure when you will receive your order as soon as possible.